Case Study: Dairy Management, Inc. reclaims the dairy narrative and drives 43M impressions with Khoros Marketing & Khoros Care

How Khoros Helped the Dairy Industry Tell Its Story

Dairy Management, Inc. (DMI), the farmer-funded marketing arm for the U.S. dairy industry, faced rising misinformation and negative conversations about dairy on social media. To counter harmful messaging, unite the industry voice, and better engage consumers, DMI partnered with Edelman and onboarded Khoros, deploying Khoros Marketing and Khoros Care.

Khoros helped DMI build an on-site newsroom (Dairy Good) that used real-time insights from Khoros Marketing to source timely content and Khoros Care to engage audiences, amplify messages, and foster advocacy. The work boosted reach and engagement—amplifying the Udder Truth campaign with 65 dairy partners, securing a partnership with The Onion to reach more than 24 million people, and delivering 43M campaign impressions, 1.1M video views, and 1K social shares.

Dairy Management, Inc.