Case Study: Hagerty Insurance Company achieves 43% year-over-year follower growth and expands to all car enthusiasts with Khoros

How Hagerty Wins Fans on Social Media with Khoros

Hagerty Insurance Company needed to grow beyond its reputation as an insurer for classic‑car collectors and reach six million members by 2025, but found itself only engaging existing customers by reposting website content to social channels. To broaden its appeal to all car enthusiasts, Hagerty partnered with Khoros, using Khoros Marketing and the Khoros Strategic Services Team to rework its social strategy.

Khoros helped Hagerty unite cross‑medium marketing in one platform, establish workflows for social‑first content, and benchmark engagement to guide creative decisions. The work produced clear gains: 43% year‑over‑year follower growth, a 146% increase in Twitter engagement, and a 127% increase in Instagram impressions, while boosting conversions and enabling Hagerty to scale social care and training with Khoros.

Hagerty Insurance Company

Julie Gu-Scallen

Director of Audience Development