Case Study: General Motors achieves rapid enterprise-wide social media adoption with Khoros

How General Motors found a best-in-class social media management solution with Khoros

General Motors’ Social Media Center of Expertise needed a scalable, flexible social media management solution to support more than 800 users across seven regions and nine brands while improving listening, engagement, and customer care. After vetting 20+ vendors, GM selected Khoros as the core of a best‑in‑class tool stack (integrated with Opal and Crimson Hexagon) to deliver a trustworthy, customer‑first social presence.

Khoros worked with GM to implement its platform, train and onboard 800+ users in under 30 days, and integrate with existing systems (GM IT rewrote more than 20 legacy social applications in two months). The rollout produced an 80% active adoption rate, ongoing quarterly adoption audits and training, and a stronger foundation for social strategy—enabling deeper consumer insights and broader reach thanks to Khoros.

General Motors

Carolin Probst-Iyer

Manager, Global Social Media Center of Expertise