Case Study: General Motors achieves best-in-class social media management and rapid global adoption with Khoros

How General Motors found a best-in-class social media management solution with Khoros

GM’s Social Media Center of Expertise needed a scalable, flexible social media management solution to support more than 800 users across seven regions and nine brands while improving listening, engagement and customer care. After evaluating 20+ vendors, GM selected Khoros as the core of a best‑in‑class tool stack (with integrations to Opal and Crimson Hexagon) to standardize and strengthen its global social presence.

Khoros partnered with GM to rapidly onboard and train 800+ users in under 30 days, coordinated integrations with GM IT (including rewriting 20+ legacy social applications in two months), and led rollout, audits and ongoing training. The deployment delivered measurable impact: an 80% active adoption rate enterprise‑wide, faster time‑to‑value for social programs, and a stronger foundation for global social customer care.

GM

Carolin Probst-Iyer

Manager, Global Social Media Center of Expertise