Case Study: Four Seasons Hotel New York achieves 5% summer revenue lift and double-digit social growth with Khoros

How Four Seasons increased revenue with a genius social promotion

Four Seasons Hotel New York faced a summer slowdown in business travel and wanted to attract families to boost bookings and revenue. Working with Khoros (the platform born from Spredfast + Lithium), they used social marketing tools to create a family-focused promotion that showcased the hotel’s kid-friendly amenities.

Khoros helped launch a 12-week #MaxineTakesManhattan social promotion—encouraging followers to guess the plush toy Maxine’s NYC locations—integrated with on-site experiences (postcards at turn-down, check-in photos, restaurant coloring pages) and outreach to Mom bloggers. The campaign drove measurable results: a 5% year‑over‑year increase in summer revenue and double-digit growth in the hotel’s social community.

Four Seasons Hotel New York