Case Study: F5 achieves a 36% increase in natural search visits with Khoros

How F5 increased natural search visits by over 36% with Khoros

F5, a US-based technology company focused on enterprise application security and delivery, faced poor community site performance: pages were taking about seven and a half seconds to load, which hurt SEO visibility and the mobile user experience. After an RFP process (with partner Slalom), F5 selected Khoros and Khoros Communities—working with Khoros Professional Services—to find a scalable, feature-rich platform that balanced search, speed, and community functionality.

Khoros implemented Khoros Communities with out-of-the-box forums, articles, Events and Suggestions, Group Hubs, and post-launch support from its Professional Services team. The results were immediate: load times dropped to under three seconds (Largest Contentful Paint from 8.63s to 2.19s), Cumulative Layout Shift improved from 0.5065 to 0.008, JS blocking time fell dramatically, and F5 saw a 36% increase in natural search visits in the first four months; F5’s CHI score reached 648 within six weeks—demonstrating the measurable impact Khoros delivered.

F5

Lief Zimmerman

Program Manager, Community