Case Study: Dr. Pierre Ricaud attracts 50,000+ community members and doubles conversions with Khoros Community

How Dr. Pierre Ricaud attracted 50,000 new community members

Dr. Pierre Ricaud, a leading French maker of custom‑made cosmetics, sought to increase organic search traffic, acquire customers globally, and boost loyalty among existing buyers. Because they had never run a community before and needed seamless integration with their website, customer service, email, and social channels, they selected Khoros and its Khoros Community for its versatility and the Khoros team's expertise to build the program from scratch.

Khoros implemented a branded Khoros Community with advanced gamification and a recognition program, deep channel integrations, and tools like Community Syndication to surface user content across the site. The results: more than 50,000 new community members within two years, community visitors convert at 2x the rate of non‑community visitors and are twice as likely to make a second purchase, stronger SEO and engagement, and a roadmap to co‑create 100% of products with the community by 2023 — all enabled by Khoros.

Dr. Pierre Ricaud

Alexandra Gelinet

Lead for Community and Social