Case Study: Canon U.S.A. achieves 85% increase in daily solutions and 2.3M solution views with Khoros Community Platform

How Canon USA fosters an environment for super users to provide peer support and knowledge sharing, helping to drive significant business outcomes

Canon partnered with Khoros to revamp its owned Canon Community and address a need for deeper customer connection, better self-service, and more efficient support. Canon wanted to surface community expertise in site search, grow peer-to-peer engagement, and make it easier for customers to find answers and learn about products.

Using the Khoros community platform, Canon standardized cross-channel responses, added gamified badges, published educational content, and integrated community content into the corporate site and search. The Khoros-powered solution drove an 85% increase in solutions provided per day, 2.3 million views of community solutions in one year, and a 150% rise in customer referral traffic.

Canon

Christopher Canada

Community Manager