Case Study: Ada achieves faster, more trusted account targeting with Kernel Ai

Ada got RevOps superpowers with Kernel’s custom data tooling

Ada, a customer service platform, faced challenges in a competitive market where their sales team needed to quickly identify and prioritize accounts that truly matched their ideal customer profile. Their CRM data was unreliable, leading to a lack of trust from sales reps and misaligned marketing campaigns. To build a trusted account data foundation, they partnered with vendor Kernel Ai.

Kernel Ai implemented its service to resolve account identities, verify corporate hierarchies, and provide reliable firmographic and technographic enrichment, with all data including transparent reasoning fields. This solution improved the median time-to-contact from 2–3 days to within hours, enabling sales to reach prospects 3–5 times faster. Ada consolidated its CRM from 250,000 records to 60,000–75,000 high-quality accounts, allowing them to focus resources on the highest-fit opportunities.

Ada

Josephine

Director of Sales Development