Case Study: Vodafone achieves 46% higher employee participation with Kentico

Vodafone - Customer Case Study

Vodafone needed a scalable way to train retail staff across the Netherlands on a new checkout system, U-Buy. The brief required strong gamification to drive participation, regional access for store-based competition, and live updating of high scores to keep motivation high.

LAB51 built "U-Boy," a Kentico-based gamified e-learning path featuring levels, star ratings, and team prizes (top establishments win a trip). The game increased likelihood to participate by 46%, boosted motivation by 40% thanks to its layout and prize element, and improved employee engagement with the brand.

Vodafone

Janneke Fischer

Consumer indirect sales post paid