Case Study: Wooga achieves 500% increase in Pearl's Peril installs with Kenshoo Gaming

Wooga Partners with Kenshoo Gaming to Drive 500% Increase in Installs for Pearl’s Peril

Wooga, a Berlin-based developer of casual mobile games best known for titles like Pearl’s Peril, faced a plateau: the hidden‑object game’s core North American audience (women 35+) made new user acquisition increasingly difficult. The team needed to grow installs while maintaining a profitable balance between cost‑per‑install (CPI) and ROI, so they focused on Facebook and prioritized app‑event optimization (engagement and in‑game purchases) rather than raw installs.

Partnering with Kenshoo Gaming, Wooga used precise app‑event targeting, per‑country scaling, robust A/B creative testing and automation to optimize campaigns. Within one month installs rose ~500% (from 700 to 4,000/day), CPI fell 60% and retention/engagement improved 35%, while campaign management became faster and more scalable as Wooga rolled the platform out to other titles.

Wooga