Case Study: Wise Up achieves 35% lower CPA and 12% more conversions with Kenshoo's GDN Portfolio Optimization

Wise Up Generates More Conversions with Kenshoo’s GDN Portfolio Optimization

Wise Up, part of Wiser Educação and founded in 1995 to teach English to adults, relies on innovative, content-driven methodology for personal and professional development. As a small marketing team, they struggled to manage a large volume of Google Display Network (GDN) campaigns, leading to high CPAs and low conversion volume.

Wise Up implemented Kenshoo’s GDN Portfolio Optimization across their display campaigns to improve efficiency and outcomes. In the first month they saw a 35% reduction in CPA and a 12% increase in conversions, freeing the team to focus on higher‑level strategy.

Wise Up

Patrícia Frigeri

Digital Marketing and Performance Analyst