Case Study: Win.com achieves 3.85X mobile app install growth while maintaining CPI with Kenshoo

Win.com Uses Facebook’s Mobile App Install Ads to Triple Install Volumes While Maintaining CPI

Win.com, a developer and publisher of social casino and mobile/PC games with an internal game incubation lab, struggled to publish several new titles and rapidly build a player base. Although the team knew their target cost-per-install (CPI) from internal research, they needed a scalable way to drive large volumes of new installs without exceeding that CPI.

Working with Adquant, Win.com added games as Canvas Apps in the Facebook App Marketplace and deployed Facebook’s Mobile App Install ads linking directly to the iTunes Store, managing each title as an individual product for easier tracking and optimization. The campaign delivered a 3.85X increase in mobile app install volume while maintaining target CPI and drove 41% more installs to its canvas app.

Win.com