Case Study: William Hill achieves 72% more users and 40% lower CPA with Kenshoo

William Hill Increases User Volumes by 72% While Cutting CPA by 40% through Adquant

William Hill Online, one of the UK’s leading online betting and gaming businesses, needed a more effective way to acquire new players through Facebook. After initial attempts at manual campaigns, the team was struggling to balance driving instant sports bets with optimizing for long-term lifetime value from returning casino and bingo customers.

William Hill implemented Adquant’s automated real‑time Facebook bidding platform, which adjusted bids to real-time user trends and prioritized higher-quality players while also optimizing for LTV. The campaign drove a 72% increase in user volumes and cut cost‑per‑acquisition by 40%.

William Hill