Case Study: WB Games achieves two simultaneous global mobile game launches in one month with Adquant by Kenshoo

Warner Bros. Games Drives Two Simultaneous Mobile Game Launches with Adquant by Kenshoo

Warner Bros. Games (WB Games) needed to launch and scale two major mobile titles—Middle-earth: Shadow of War and Game of Thrones: Conquest—within weeks of each other, requiring rapid, global Facebook user acquisition and a high volume of ads to support simultaneous launches.

By partnering with Adquant by Kenshoo and its Client Success team, WB Games used campaign-creation flows to build at scale, machine-learning optimization to automate bids and budgets, an analytics suite for actionable insights, and creative refresh to update assets in bulk. The solution enabled both global launches in the same month and delivered levels of scale and efficiency that WB Games says would not have been possible alone (Infinity Awards 2018).

WB Games