Case Study: Walgreens achieves viral video reach and surpasses fundraising goals with Kenshoo

Walgreens Gets Serious Results for Red Nose Day with Facebook Video Ads

Walgreens, the exclusive retailer for Red Nose Day, aimed to beat prior sell-out performance and support a $20 million donation goal by making their campaign more mobile-friendly and personalized. They created state-specific Red Nose Day videos and committed to using video for 70% of the campaign to boost ad recall and engagement.

Using Facebook and Instagram as the campaign backbone and Kenshoo for execution and optimization, the team tested geo-targeted 15/30/60-second videos, used Kenshoo’s Analysis Grid for rapid A/B testing, and targeted engagement‑retargeting, lookalike, and loyal Balance Rewards audiences via CRM. The approach drove viral reach, helped Walgreens surpass fundraising and view goals (244% of Facebook and 384% of Instagram video view targets), delivered a 16% lift in brand recall, and saved significant manual optimization time through bulk creative management and real‑time bidding.

Walgreens

Molly Singraber

Senior Paid Social Media Analyst