Case Study: VistaPrint scales Facebook advertising, saves 15 hours/week and exceeds ROAS targets with Kenshoo

Vistaprint Scales Facebook Advertising for Success

Vistaprint, a global e-commerce brand that makes customized marketing products for small businesses, partnered with Kenshoo to scale its Facebook advertising. The company needed to speed up ad creation, expand precision targeting across 15 regions, get timely campaign data for faster optimizations, and do more with limited resources while meeting regional sales and cost-efficiency goals.

Kenshoo provided managed services, a streamlined ad-creation workflow, the Personas audience-management tool, Analysis Grid for real-time measurement and the Kenshoo Pixel for accurate tracking, plus training and ongoing strategic support. The program saved roughly 15 hours per week on manual tasks, increased clicks by 182% and impressions by 568% quarter-over-quarter, lowered CPC/CPA through faster optimizations, and met Vistaprint’s efficiency and ROAS objectives.

VistaPrint

Christoph Globke

Marketing Specialist, Online Display & Social Media Marketing Specialist, Online Display & Social Media