Kenshoo
179 Case Studies
A Kenshoo Case Study
Virket, a digital marketing agency, needed a scalable platform to grow its business, improve results and reduce costs while managing thousands of clients. Their priorities were to cut production and optimization time, enable budget control to meet specific goals, manage a large volume of accounts with fewer resources, and automate processes, reports and adjustments.
Using Kenshoo’s platform—advanced search, reusable templates, budget reallocation, objective-setting, auto pause/restart, campaign grouping, progress indicators, bid policies, scheduled actions and automated rules—Virket reduced campaign creation time by about 30%, increased CTR by 138%, scaled to more than 7,800 managed clients and grew its client base 1,312%, while significantly cutting manual optimization effort.