Case Study: Under Armour achieves 156% Black Friday revenue growth with Kenshoo E-Commerce

Under Armour Scales and Grows with Kenshoo E-Commerce, Increasing Revenue by 156% on Black Friday

Under Armour, the global performance apparel and footwear brand with European headquarters in the Netherlands, wanted to expand its Amazon Marketing Services (AMS) advertising across five European markets (Italy, Spain, France, UK and Germany). To scale efficiently and manage campaigns across regions the team needed additional expertise and tooling.

In October 2017 Under Armour migrated all AMS activity to Kenshoo E-Commerce, gaining a single cross-market view, automated bid policies and bulk management, SKU-level insights and hands-on support for a one-person team. Within a month the move drove major gains—Black Friday results showed a 42% increase in AMS spend delivering a 156% lift in overall revenue, with clicks +79%, CTR +51% and conversions +34%.

Under Armour

Johannes Mulert

Account Marketing Manager