Case Study: Udemy achieves 50% revenue growth and drives new student enrollment with Kenshoo Social

Udemy Increases Revenue and Drives New Student Enrollment with Kenshoo Social

Udemy, an online education marketplace with more than 10 million students and over 40,000 courses, relied on Facebook and Instagram as core acquisition channels. The company’s challenge was to maximize revenue and new-student enrollment by finding and engaging people interested in specific topics, improving course relevance and re-engagement to increase lifetime value, all while maintaining efficiency and ROI.

Udemy used Kenshoo to scale and optimize campaigns across social channels, leveraging campaign-creation tools and rules-based automation to schedule and adjust bids in bulk. The result was a 50% revenue increase in H2 2015 versus H1 2015, a new single-day revenue milestone on Black Friday, and the ability to efficiently scale its Facebook ad investment.

Udemy