Case Study: TicketsNow achieves 44% reduction in Cost‑Per‑Fan with Kenshoo

TicketsNow Scores 44 % Reduction in Cost-Per-Fan with Kenshoo Social

TicketsNow, a leading online resale marketplace for sports, concert and theater tickets, aimed to grow an engaged Facebook fan base to drive revenue but found campaign setup, management and reporting were taking too much time. The team needed a scalable, targeted and cost-effective way to acquire new fans while meeting a specific cost-per-fan (CPF) goal.

By adopting Kenshoo’s multi-campaign structure, permutation wizard, Control CPA bid policy and bulk ad management tools, TicketsNow rapidly created, tested and optimized geographically, demographically and behaviorally targeted ads. In three months they cut average CPF by 44% and significantly reduced campaign management time, allowing the team to focus on strategy and further optimization.

TicketsNow

Sachin Gadhvi

Director of Marketing