Case Study: Thomas Cook Central Europe achieves 93% revenue growth with Kenshoo Search

Thomas Cook Central Europe grows revenue by 93% with Kenshoo Search

Thomas Cook GmbH, the Thomas Cook Group subsidiary active in Central Europe, brought search marketing in-house to improve performance across Germany, Austria and Switzerland. A two-person team managing over 92 million monthly impressions needed a solution to drive more traffic on a fixed budget, increase ROI and reduce cost per acquisition in a market where offline conversions still dominate.

They implemented Kenshoo Portfolio Optimiser and Halogen for automated portfolio bid management, forecasting and scenario planning, and used Campaign Mirroring to scale campaigns quickly onto Bing Ads. Over a year this approach delivered a 93% revenue increase, 106% rise in conversions, a 19% decrease in cost per conversion and a 14% increase in ROI, while freeing time for strategic projects.

Thomas Cook

Wolf Albrecht

SEA Manager