Case Study: The Honest Company achieves 300% increase in paid subscriptions with Kenshoo

The Honest Company - Customer Case Study

The Honest Company wanted to broaden its brand image and gain market share by promoting a portfolio of safe, effective products. It needed a technology partner to build and run a social advertising program temporarily and then transition management to its in-house team.

Partnering with Kenshoo for technology and strategic services to manage Facebook and Instagram advertising, the program beat prior single-day trial sign-up conversions by 15%, drove a 300% increase in paid new subscriptions on Facebook and Instagram, and improved cost efficiency—15% better true cost per conversion and a 20% reduction in costs since onboarding.

The Honest Company