Case Study: The Clymb achieves 45% more daily new sign-ups, 125% higher purchase rate and 23% lower CPA with Kenshoo

The Clymb - Customer Case Study

Digital Net Agency (DNA) partnered with The Clymb, a fast‑growing flash‑sale retailer for outdoor gear, to help them rapidly scale new members and sales. The Clymb needed to dramatically increase volume but relied heavily on paid search and was reluctant to change agencies for fear of losing traffic, so DNA accepted a limited Bing engagement to prove they could meet aggressive growth targets.

Using Kenshoo’s Infinite Search Optimization technology, DNA implemented separate tracking for signups and purchases, built and replicated accounts via Kenshoo Editor, applied multi‑click attribution and a $4 max CPA bid policy, and enabled intraday data feeds and live tracking. Within 45 days campaigns grew from 7 to 112 (1,486%), CTR rose from 0.25% to 1.2 (+380%), daily signups increased 46% (230→335) while CPA fell 23% ($4.31→$3.32), conversion rate improved 9.5%→12.44% (+31%), purchase rate doubled (1.2%→2.7%, +125%), and overall volume now sits 15% above pre‑Enhanced Campaigns—earning DNA the full account.

The Clymb