Case Study: Targeted Victory achieves 50% lower CPAs with Kenshoo Social Portfolio Optimization

Targeted Victory Leverages Kenshoo Social Portfolio Optimization to Increase Efficiency and Achieve CPAs 50% Less than Goal

Targeted Victory, an audience-driven technology firm specializing in digital strategy and media buying, faced the challenge of reducing manual campaign work and improving efficiency so it could scale. For one federal statewide client the team needed to grow an organic email audience by 25% in three weeks on a modest budget while targeting specific custom audiences, making highly efficient spend and fast optimization critical.

Targeted Victory deployed Kenshoo Social Portfolio Optimization and mass campaign creation to automate identification and real-time allocation to top-performing ad sets across 28 test campaigns (custom audiences, copy, creative). The platform cut manual optimization time by up to 90 minutes per step, began reallocating budgets within 24 hours, and delivered CPAs under 50% of the campaign goal.

Targeted Victory

Zac Moffatt

Director & Co-founder, Targeted Victory