Case Study: Targeted Victory achieves nearly 10% Instagram audience reach with Kenshoo

Targeted Victory - Customer Case Study

Targeted Victory, a political digital agency, needed to reach clients’ voters who were increasingly spending more time on mobile phones and consuming content in new ways. The challenge was to engage these constituents where they were most active and receptive.

They launched 60‑second Instagram video ads to meet voters on mobile platforms, successfully reaching almost 10% of their clients’ audiences on Instagram and earning recognition as an Infinity Award honorable mention.

Targeted Victory