Case Study: Targeted Victory achieves 61% higher ROI and 87.6% lower CPL with Kenshoo

Targeted Victory - Customer Case Study

Targeted Victory, a digital advertising firm, was tasked with using Facebook page post link ads to drive donations and leads to contribution sites while keeping cost per lead (CPL) low. The challenge was to increase revenue and conversions from social ads efficiently across varied audiences and creative.

They tested many combinations of creative, audiences, ad types and landing pages while leveraging Kenshoo Portfolio Optimizer with Kenshoo conversion tracking and Facebook revenue pixel data, and used Dynamic Product Ads to retarget users who selected an amount but didn’t complete a donation. The campaign boosted ROI from page post link ads by 61% and cut CPL by 87.6% versus baseline.

Targeted Victory