Case Study: Michelle Bridges 12 Week Body Transformation (12WBT) achieves 1,619% member sign-ups and 93% reduction in CPA with Kenshoo

Switched on Media Delivers Healthy Social Results for a Leading Fitness Program

Michelle Bridges' 12 Week Body Transformation (12WBT), a leading fitness program, engaged Switched On Media to boost lead volume and improve lead quality for program sign-ups. The primary challenge was to drive scalable, cost-effective member acquisition across digital channels while maintaining strong brand engagement.

Switched On Media used video and content amplification on Facebook, Facebook Lead Ads, Kenshoo Portfolio Optimizer to manage audiences and campaign efficiency, and Kenshoo Intent Driven Audiences to build remarketing and lookalike segments from search intent. The approach exceeded 12WBT’s lead targets for five consecutive rounds, delivered a 1,619% year‑over‑year increase in member sign-ups, a 93% reduction in CPA, 9% more leads than the stretch goal, and a 68% higher conversion rate from social.

Michelle Bridges 12 Week Body Transformation (12WBT)