Case Study: Accor Hotels achieves 2X ROI and 80% lower cost per lead with Kenshoo

Summer Hotel Sales from Facebook Means a Good Night Sleep for Marketers

Accorhotels, a global hotel operator with more than 4,100 properties in 94 countries, needed to drive direct summer bookings amid growing competition from OTAs and peer-to-peer rentals. To boost website conversions for seasonal promotions in France and Brazil, the company partnered with digital agency Netbooster to rethink its Facebook advertising approach.

Netbooster deployed Kenshoo’s Portfolio Optimizer to automate hourly bid and budget adjustments across two campaign portfolios (France and Brazil), using interest, lookalike and custom audiences, retargeting, mixed CPC/oCPM bidding, and carousel/page-post creative optimized for website conversions. The result: a 2x increase in ROI, an 80% lower cost per lead versus other platforms, a threefold rise in Facebook spend while maintaining ROI, and significant time savings for the marketing team.

Accor Hotels