Case Study: Subaru achieves 86% growth in conversions with Kenshoo

Subaru - Customer Case Study

Carmichael Lynch partnered with Subaru of America to sustain six years of consecutive monthly growth while navigating fierce competition and high search budgets. The brief was to grow first-half conversions by 50% year‑over‑year, increase qualified traffic (clicks, CTR, on‑page bounce rate) by 20%, and establish more agile reporting to steer strategy.

They implemented Kenshoo KPO for automated bid and conversion optimization, used Kenshoo Editor to restructure PPC and launch new ad copy, and built advanced scheduled reports for segmented performance insights. Results: conversions rose 86% with continuous monthly car sales, conversion rate +17%, cost-per-conversion −4%, clicks +60%, and CTR +23%.

Subaru