Case Study: STYLEBOP.com achieves 10X global scale (50+ countries) and 10X time savings with Kenshoo

STYLEBOP.com Scales Globally Across 50 Countries Using Kenshoo

STYLEBOP.com, a Germany‑based leader in luxury e‑commerce carrying 200+ international fashion brands, needed to scale its paid search from 5 to 50+ countries across four languages while meeting country‑level ROI targets. With a lean team of three, the complexity of launching and optimizing regional campaigns and budgets made manual expansion impractical.

Partnering with Kenshoo, STYLEBOP automated campaign creation and mirroring, used Budget Manager for portfolio‑based budgeting and forecasting, and applied Kenshoo Portfolio Optimization and bid‑to‑value bidding to tailor performance by market. The result: a 10× expansion in country coverage, a 10× reduction in optimization time (from ~20 to ~2 hours/week), stable revenue growth per country, and recognition with an Infinity Award in 2018.

STYLEBOP.com

Heiko Eckert

Director Online Marketing