Case Study: Sq1 achieves 75% increase in call conversion rates for a leading HVAC manufacturer with Kenshoo

Sq1 Partners with Kenshoo to Generate 75% Increase in Conversion Rates for Leading HVAC Manufacturer

Sq1, a full-service digital agency, partnered with Kenshoo and Ifbyphone to help a leading U.S. HVAC manufacturer drive phone leads to local AC dealers and grow brand recognition. The primary challenge was to generate online traffic and conversions that would reliably convert to phone leads and support local dealer marketing.

Sq1 used Ifbyphone call tracking to map inbound calls to originating keywords and leveraged Kenshoo’s predictive marketing to adjust ads and bids based on call quantity and quality. The campaign scaled local search from 10 to 50 markets, increased site-side call conversion rates by 75%, and reduced cost-per-call and cost-per-lead by 65%, with immediate results within the first month.

Sq1

Shaun Parnell

Senior Director of Performance Sciences, Sq1