Case Study: Social Point achieves record 13k iOS installs in one day from Instagram with Kenshoo

Social Point Sets Gaming Industry Record with Mobile App Launch at 13k Installs from Instagram In One Day

Social Point, the Barcelona-based mobile games studio behind hits like Dragon City and Monster Legends with over 50 million players, needed to drive awareness and iOS installs for its new title World Chef. The team had to deliver a high volume of installs while keeping Cost Per Install (CPI) low across Instagram and Facebook with an even budget split, and had no prior benchmark to guide targeting and optimization decisions.

Partnering with Kenshoo, Social Point ran a soft launch with iterative tests of creative, bids, ad formats, pacing and audience segments, then used that data to roll out phased global targeting—including nested lookalikes by platform and country—and daily performance reviews with Facebook. The campaign delivered a 50% conversion rate, Facebook acquired high-quality users at half the eCPI goal, and Instagram drove a record-setting 13,000 iOS installs in a single day.

Social Point

Maria Teixidor

Marketing