Case Study: Snapfish achieves up to 117% ROI increase with Kenshoo's Portfolio Optimizer

Snapfish Optimizes Search to Drive Increased ROI

Snapfish, the online photo service, needed to improve return on ad spend across both brand and generic search campaigns and make desktop and mobile traffic more cost-effective.

By deploying Kenshoo’s Portfolio Optimizer to automate bid and budget decisions and hit specific ROI targets, Snapfish increased ROI by 8% on brand terms and by 117% on generic terms.

Snapfish