Case Study: Smule achieves 75% Impression-to-Install Rate Increase with Adquant by Kenshoo

Smule Leverages Adquant by Kenshoo to Manage Facebook Video Ads and Increase Impression-to-Install Rate by 75%

Smule, the music app developer behind Sing! Karaoke with over 125 million users, relied on Facebook mobile app install (MAI) video ads to drive downloads but hit scaling limits when managing campaigns directly through Facebook. The team needed a Facebook Marketing Partner to scale spend, launch more ads quickly, and bring additional optimization intelligence and automation.

Partnering with Kenshoo’s Adquant allowed Smule to automate workflows, apply advanced algorithms and tailored bidding to hit CPI goals, and rapidly launch new campaigns. As a result Smule more than doubled daily ad spend (106% increase), reduced CPI by 17%, and increased its impression-to-install rate by 75% while maintaining strong click-through rates.

Smule

Eugenia Kovalenko

User Acquisition Manager