Case Study: SmartBuyGlasses achieves 60% sales increase with Kenshoo Infinity Suite

SmartBuyGlasses Boosts Sales by 60% After Implementing Kenshoo Infinity Suite

SmartBuyGlasses, operated by Motion Global, is a global e‑commerce leader in designer eyewear selling over 80 brands across offices and distribution centers worldwide. The company needed a cross‑publisher solution to automate search and social campaigns across 15 languages and multiple search engines, improve reporting and workflow for more than 1,500 campaigns, and drive higher conversion rates and ROI while lowering cost‑per‑acquisition.

By deploying the Kenshoo Infinity Suite—using Kenshoo Portfolio Optimizer for portfolio‑level automated bidding, integrating multiple search engines, and organizing campaigns with Kenshoo Dimensions—SmartBuyGlasses scaled and automated campaign management across 40 markets. They also applied search learnings to social retargeting (Dynamic Product Ads and Facebook Pixel), which delivered up to a 60% sales increase year‑over‑year, a 92% rise in conversions, a 15% reduction in CPA, and materially improved operational efficiency.

SmartBuyGlasses

Augustin du Mesnildot

Global Digital Marketing Manager, SmartBuyGlasses Optical Group