Case Study: Sonus Networks achieves 67% reduction in blended CPL and 2.5x ROI with Kenshoo

SIM Partners Velocity™ and Kenshoo Triple Sonus’s Qualified Leads

Sonus Hearing Care Professionals, part of the Amplifon Group, needed a scalable, compliant way to generate location-level leads for its franchise owners and reach a specific demographic with industry-approved content. After engaging SIM Partners (Velocity™), Sonus sought a solution that could be automated, customizable, and provide a clear return on investment while improving local conversion rates.

SIM Partners’ Velocity platform integrated with the Kenshoo Suite to deliver hyper-local content, custom and mobile landing pages, paid ads, data feed distribution, SEO/local optimization, and end-to-end call and lead tracking. Since launch, the program cut Sonus’s blended cost per lead by 67%, produced over three times the expected qualified leads, and delivered a 2.5x ROI.

Sonus Networks

Elizabeth Rossini

Director of Marketing, Sonus