Case Study: Social Gaming Network achieves a 29% increase in customer lifetime value with Adquant by Kenshoo

SGN Drives a 29% Increase in Customer Lifetime Value by Leveraging Adquant by Kenshoo

SGN is a leading cross-platform mobile games studio delivering titles on Facebook, iOS, Android and Amazon with a global presence. After experiencing engineering, speed, and optimization issues with its previous ad platform, SGN sought a partner to create large-scale campaigns, drive profitable mobile app installs, adjust bids by device/location/audience, and incorporate predictive customer lifetime value (LTV) into optimizations.

SGN migrated its campaigns to Adquant by Kenshoo, using social workflow tools, mobile app-install and video ads, predictive LTV-driven optimization, and automated retargeting with dynamic audiences. The platform streamlined campaign creation and management, producing a 13% increase in cross-product app installs, a 29% increase in cross-product customer LTV, and notable time savings and efficiency gains.

Social Gaming Network

Matt Casertano

SVP Game Operations