Case Study: Sears achieves 35% increase in ROAS with Kenshoo

Sears Increases ROAS with Smart Search Strategy

Kenshoo partnered with Sears to grow paid-search traffic and spend without eroding the revenue and ROAS levels achieved the prior year. The challenge was to expand reach while maintaining or improving overall profitability from search.

The team implemented a smart search strategy by expanding keywords and bidding less aggressively on new terms to lower page position and capture more lower-cost clicks. By maximizing total traffic, lowering CPC and boosting conversion rates, Sears achieved a 35% increase in ROAS year‑over‑year (Week 1 through Week 42).

Sears