Case Study: Sears achieves 53% reduction in cost per fan (from $0.70 to $0.37), exceeding targets with Kenshoo

Sears - Customer Case Study

Sears Holdings Corporation needed to lower the cost to acquire Facebook fans, targeting a 30% reduction in cost-per-fan (CPF) — from $0.70 to $0.45 — while scaling acquisition.

Using Kenshoo, the team ran a daily CPF bidding algorithm and leveraged hourly and daily widget reports to identify over- and under-performing times for day-parting, plus Facebook Targeting reports to refine demographics and creative. Advanced Search and Scheduled Actions automatically paused and reactivated campaigns by trend. The campaign exceeded the goal by 23%, cutting CPF 53%—from $0.70 to $0.37.

Sears