Case Study: Schibsted Media Group achieves 442% revenue growth and 186% ROI lift with Kenshoo

Schibsted Media Group - Customer Case Study

bomnegócio.com, part of SnT (a Schibsted Classified Media and Telenor joint venture), operates a freemium online classifieds site where revenue comes from promoted placements rather than ad transactions. Faced with typical performance metrics (CPA, CPL, CPC) that didn’t reflect the business value of different user interactions, the team needed a way to quantify and prioritize traffic by the real contribution each touchpoint made to the site’s goals.

Using Kenshoo, they implemented a custom pixel to attribute hypothetical revenue by interaction type, restructured accounts and bid policies across search and social, and built dashboards to monitor conversion distribution. Since full deployment in June they scaled investment 238% and delivered a 442% increase in revenue, 413% more conversions, a 186% lift in ROI and a 42% reduction in CPA.

Schibsted Media Group