Case Study: Safestore Self Storage achieves 21.1% YoY enquiry growth and 14.4% lower cost-per-enquiry with Kenshoo

Safestore Self Storage Cost-Effectively Grows Lead Volume

Safestore Self Storage set out to meet aggressive lead-growth targets without increasing cost-per-enquiry. The company needed a more efficient paid-search approach to scale enquiries from a broader set of keyword variations.

Safestore moved its paid-search management from Marin to Kenshoo and implemented Halogen to automate spend and performance across long-tail keywords. The changes delivered a 21.1% year‑on‑year increase in enquiries while cost‑per‑enquiry fell by 14.4%.

Safestore Self Storage