Case Study: Ruby Tuesday achieves a 400% daily spend increase, meets CPA goals, and saves hours with Kenshoo

Ruby Tuesday - Customer Case Study

Chacka Marketing partnered with Ruby Tuesday to build their first comprehensive SEM plan. Ruby Tuesday had been running only coupon terms, which produced low traffic, yet they had a sizeable budget and a strict CPA target with only four days left in the campaign window. The team needed to increase daily spend by 400% without blowing CPA goals or wasting time on manual campaign builds.

Using Kenshoo Editor, the team quickly duplicated and adapted existing campaigns for content, mobile, and tablet—completing what would normally take hours in about 10 minutes. The new campaigns launched and were monitored over the final days; the team spent the allocated budget, achieved the 400% daily spend lift, and came in under the CPA target, all while saving significant time.

Ruby Tuesday