Case Study: RS Components achieves 41% YoY sales growth and positive ROI with Kenshoo

RS Components - Customer Case Study

RS Components needed to expand keyword coverage to drive more traffic while maintaining a positive ROI and achieve year‑over‑year sales growth.

Kenshoo restructured RS Components’ Baidu and Google accounts with Kenshoo Editor, used Expanded Converting Keywords, launched Baidu Brandzone and Hong Media with sitelinks to boost brand ubiquity, and applied Branding Rules plus advanced bid adjustments. As a result, daily traffic rose from 5,000 to 7,000 (43% DAG), 219,000 keywords were phased in, CTR increased 64%, and sales grew 41% YoY while maintaining a positive ROI.

RS Components