Case Study: Royal Bank of Canada achieves 31% lower CPA and 144% higher CTR with Kenshoo

Royal Bank of Canada Makes Every Marketing Dollar Count

Royal Bank of Canada, one of the world’s largest banks, needed to get more ROI from its paid search program without adding staff. The challenge was to increase search activity across multiple businesses while protecting campaign quality, budget pacing and overall efficiency in a highly competitive market.

RBC implemented Kenshoo solutions—campaign mirroring to sync Google and Bing, Portfolio Optimizer bid policies, Halogen for spend pacing, and automated keyword and sitelink workflows via Kenshoo Editor—which reduced maintenance time and boosted performance: 31% lower CPA, 25% lower CPC, 144% higher CTR (clicks +34%), and strong YoY Bing gains (clicks +65–137%, CTR +21–33%), prompting increased investment in Bing.

Royal Bank of Canada