Case Study: Fortune 500 Retailer Achieves 182% Holiday Revenue Lift with Kenshoo RealTime Campaigns

Retailer Grows Search Advertising Revenue by Nearly 200% with Kenshoo™

A Fortune 500 multi-channel retailer of books, magazines, newspapers and e-reader content faced heavy competition heading into the holiday season and needed to efficiently promote its e-reader technology and popular titles. The company’s challenge was to streamline workflow and dynamically surface relevant, time‑sensitive promotions across a catalog of more than 1,000,000 unique items while driving sales online and in stores.

The retailer licensed Kenshoo just before the holidays to automate campaign creation and optimization across Google, Yahoo! and Bing; Kenshoo’s RealTime Campaigns connected to the retailer’s inventory feed to update keywords and ad copy and pause out‑of‑stock items automatically. The automation freed the search team to focus on strategy, delivered time savings and improved performance, and drove a 182% year‑over‑year revenue increase during the November–December holiday period.