Case Study: Restaurant.com achieves 25–49% staff productivity gains and a 10–15% monthly revenue lift with Kenshoo

Restaurant.com - Customer Case Study

Restaurant.com needed to streamline a complex digital marketing program built around an intensive promotional schedule. The key challenge was to automate routine tasks across four separate profiles—ad scheduling, budget control, bid optimization, and special handling for promotional days—so teams could save time while maintaining control and performance.

Kenshoo implemented KPO for automated bidding, Halogen Forsee to manage monthly budgets, Halogen Inform to boost and automate promo-day bid optimizations alongside KPO/Forsee, and scheduled actions to pause or approve ads on promo days. The automation raised staff productivity by 25–49%, kept monthly budgets within a few hundred dollars while allowing promotional spend increases, and exceeded monthly revenue goals by 10–15%.

Restaurant.com