Case Study: Global Apparel Designing Company achieves 75% reduction in campaign optimization time and a 7.6% revenue lift (12.2% ROI increase) with Kenshoo

Resolution Media Hits Goals for Global Apparel Designer with Predictive Forecasting & Optimization

One of the world’s largest brand-name apparel companies—designing and marketing jeans, casual wear and accessories—turned to Resolution Media and Kenshoo to scale its search marketing. With a small team, manual reporting and bid management were time-consuming and prevented strategic work, making it difficult to meet ambitious budget and ROAS targets.

By implementing Kenshoo Portfolio Optimizer and predictive forecasting to automate bid adjustments and budget allocation, the team moved to daily optimization and reclaimed time for strategy. The change reduced weekly campaign optimization time by 75% and delivered a 7.6% increase in revenue and a 12.2% increase in ROI.