Case Study: Rakuten Search achieves 56% YoY revenue growth and significant time savings with Kenshoo

Rakuten Search - Customer Case Study

Rakuten Search, a paid search marketing agency, faced scaling challenges as routine account-management tasks—especially bid and budget optimization, and manually creating URL redirects and keyword-level tracking for proprietary measurement—consumed significant time and slowed new client launches and keyword expansion.

Rakuten implemented Kenshoo Portfolio Optimizer to automate bidding and forecasting and worked with Kenshoo to build a customized URL Builder to automate tracking-tagged redirects. The changes lifted year‑over‑year click growth from 11% to 16% and revenue growth from 22% to 56%, while saving account managers about 3–5 hours per client per week on bid management and cutting 3–4 hours from each new client or keyword build—enabling better performance, client retention, and scalable growth.

Rakuten Search