Case Study: O'Neill achieves 92% ROAS lift and 37% revenue growth with Kenshoo

Rakuten Marketing Surfs Up the ROAS for O’Neill with Kenshoo Optimization

O'Neill, the original California surf and lifestyle brand, partnered with Rakuten Marketing and Kenshoo to grow online retail sales but faced a persistent challenge: Google Shopping campaigns were consistently falling short of target ROAS despite strong Brand and Non‑Brand search performance.

Rakuten Marketing tested Google’s eCPC and Kenshoo’s KPO separately and then combined them, layering Kenshoo’s machine‑learning bid optimization with Google’s time‑of‑auction adjustments. The blended approach delivered dramatic results: +92% ROAS, +37% revenue, -29% media cost, -45% CPC, -47% CPA and a +3% conversion rate — meeting ROAS goals without sacrificing traffic.

O'Neill

Tim Willey

E-commerce Marketing Specialist